Custify vs Totango

What's the Right Choice for You?

Choose the right Customer Success solution for your team.

what to look for in a cs tool

Things to consider when choosing a Customer Success Platform

Customer data and health monitoring

A good CSP should be able to handle complex customer and data hierarchies so you can have full visibility over your customer base. It should also have robust analytics that help you monitor customer health so you can anticipate needs and be proactive.

Communication and collaboration tools

Assess whether the Customer Success Platform streamlines communication and collaboration with your customers. Make sure the capabilities fit your customer engagement model (tech touch, hybrid or high-touch).

Productivity tools

Every CSP needs effective account planning, strategising and automation capabilities so that you can do more with less.

Onboarding, Support and Services

Good support can make or break an experience using software. Make sure your vendor is able to provide you with the training and support you need to make the most of the software.

Pricing

Select the right pricing for your company size, stage and customer engagement model.

Custify vs Totango: The TL;DR

Custify
Totango
Custify is a lightweight CSP that helps CS teams organize and manage their customer data.

However, some limitations of the platform include:
❌ Only basic email functionality
❌ No opportunity tracking capability
❌ Limited functionality when managing account plans
Totango is a robust CSP with a suite of strong collaboration tools.

However, some limitations of the platform include:
❌ Limited automation capabilities
❌ Inability to automatically track KPIs in account plans
❌ Inability to accommodate multi-layered account hierarchies

Velaris: The Best Alternative for Custify and Totango

Velaris is an intuitive, highly customisable and flexible Customer Success Platform built for teams with even the most complex operational requirements. With Velaris, you get all the standard capabilities of a CSP along with:

✔ Visibility over your accounts (we handle even the most complex customer hierarchies through custom and nested objects)
✔ A seamless native email tool and template builder
✔ A powerful drag-and-drop automation builder
✔ Easy account planning features with automatic KPI-tracking
✔ Unlimited integrations 
✔ A 4-week implementation on average 
✔ Our team does all the integration and set-up work for you

“It is like night and day; we now have complete visibility on our install base and are in touch with all of our customers using the automation.”

Marcos de la Cueva

"You guys have the best service I've ever had in any system or tool, normally when I ask for something to the other vendors, they take weeks to get back and say they will look into it, you guys get back in hours and actually get it done!"

Stefan Kalum Mikkelsen

"I’d been searching for ages for a comprehensive and customisable client success and operations platform when I came across Velaris, and it has been a lifesaver!"

Taran Hercules

Custify vs Totango vs Velaris: The Full Breakdown

Here’s a closer look at the differences between Custify, Totango and Velaris:

1. Customer Data and Health Monitoring

Custify

Custify

Custify

Custify

Custify

Custify

Custify

Custify

Custify

Custify

Custify

Totango

Totango

Totango

Totango

Totango

Totango

Totango

Totango

Totango

Totango

Velaris

Velaris

Velaris

Velaris

Velaris

Velaris

Velaris

Velaris

Velaris

Velaris

Totango

Velaris

Visibility of accounts

Accounts and contacts only

Accounts and contacts only

✔️

3 predefined layers (contacts, accounts and organisations) + custom layers

Health scoring

✔️

Customizable health scores at account level and customizable across segments

✔️

Customizable health scores at all account levels and segments

✔️

Customizable health scores at Organisation, Account and Contact levels as well as by Lifecycle Stages and other customer segments

Usage analytics

✔️

✔️

✔️

No need to rely on third-party usage software

AI-based Sentiment
Analysis

✔️

AI-powered automatic sentiment analysis

Surveys

✔️

NPS and CSAT

✔️

NPS and CSAT

✔️

NPS, CES* and CSAT

* coming soon

Reporting

Limited customisation and low flexibility

Limited customisation and low flexibility (eg: usage reports are aggregated into 30, 60 and 90 day periods)

✔️

Custom dashboards with CSV export

Segmentation

✔️

Unlimited segments

✔️

Unlimited segments

✔️

Unlimited segments

Churn management

✔️

Automatic churn warning

✔️

Automatic churn warning

✔️

Automatic churn warning

Expansion/Upsells
pipeline

✔️

”Pipeline Management” feature

Customizability

Low customizability

Low customizability

✔️

Highly customizable setup including ability to create custom objects

Integrations

Limited integrations, limited bi-directionality and issues with syncing reported

Issues with syncing and data discrepancies for some customers

✔️

Integrate with any tool in your tech stack

Having [Velaris as] one source of truth is game-changing. The fact that it integrates easily into most of the tools we use such as HubSpot, Intercom makes updating customer information easy and information sharing across the business didn't need the process to be reworked. It all just works. It saves us time, effort and makes us way more efficient and productive.

Stephanie Hanakova
Staysafe

2. Productivity capabilities

Custify

Custify

Custify

Custify

Custify

Totango

Totango

Totango

Totango

Velaris

Velaris

Velaris

Velaris

Totango

Velaris

Tasks

Basic

✔️

✔️

Tasks with rich-text notes and time

Triggered playbooks
for key processes

Difficult to use

✔️

”SuccessBLOCs” feature

✔️

"Playbooks" feature

Success Plans with
automated KPI tracking

No automated tracking of KPIs

✔️

"Success plans" feature

Action Items (AI)

✔️

Actions items are generated automatically from customer communications

Automation

Limited automation and complex automation builder

Limited automation and complex automation builder

✔️

Robust automation capabilities with an intuitive drag-and-drop automations builder

A comprehensive, effective, and flexible platform that gives us the tools to work closely and efficiently with our customers. The platform has increased team productivity due to its automation abilities and task management.

Lauren C.
Circular

3. Customer collaboration/engagement tools

Custify

Custify

Custify

Custify

Custify

Custify

Custify

Custify

Totango

Totango

Totango

Totango

Totango

Totango

Totango

Velaris

Velaris

Velaris

Velaris

Velaris

Velaris

Velaris

Totango

Velaris

Collaborative customer
workspace

✔️

Customer Portal - no widget

✔️

Success Centers - no widget

✔️

Connect by Velaris with widget

Native email tool

✔️

Limited functionality

✔️

Email template builder

✔️

Automated email campaigns with robust analytics

Automated bulk email
campaigns with
analytics

✔️

Can be buggy

✔️

In-app communications

✔️

Through customer portal widget

Built-in AI writing assistant

✔️

✔️

Presentation builder

✔️

Asset management

✔️

One of the best things in Velaris is that we can create different workflows and automate everything to control the communication in every step of our pipelines.

Alejandro Miranda
Viterbit

4. Support and services

Custify

Custify

Custify

Custify

Custify

Totango

Totango

Totango

Totango

Velaris

Velaris

Velaris

Velaris

Totango

Velaris

Time to go live

6 weeks

4-6 months

4.1 weeks

CS Ops consultation

✔️

Included in subscription

✔️

Available and chargeable

✔️

Free consultation services on how to set up and optimise CS Ops

Support

Difficulty accessing support reported

✔️

Included in subscription

✔️

Included in subscription

Training

✔️

Included in subscription

✔️

Included in subscription

✔️

Included in subscription

Implementation
services

✔️

Available. Chargeable depending on custom integration requirements

✔️

Available and chargeable

✔️

Available and chargeable

Velaris is an amazing product but their people/team is their best asset. The implementation was really easy and smooth. They have integrated with our Hubspot, intercom and our product easily. During and after implementation, they went above and beyond to help us not just with Velaris but improving our internal CS processes and helping us to be a better CS team

Burhan Kaynak
Staysafe

5. Pricing

Custify

Custify

Custify

Custify

Custify

Totango

Totango

Totango

Totango

Velaris

Velaris

Velaris

Velaris

Totango

Velaris

Variable costs (no of emails,
automations, customers,
contacts)

Yes

Yes

No

Onboarding fee (training
and change management
services)

No

Yes

No

Model

Custom pricing

Starter (upto 500 customer accounts)

Enterprise (upto 2000 customer accounts)

Premier (upto 10,000 customer accounts)

Annual base rate + per-user rate

Free trial

Start-up discount

See why Velaris is the best choice for you
Request a demo
WHY us?

Reasons CS teams choose Velaris over Custify and Totango

REASON 1: we move fast
Done-for-you set-up, in record time

You can leave the implementation to us. We set you up in weeks - not months - so you can hit the ground running without having to bother your tech team.

REASON 2: DRAG-AND-DROP AUTOMATION
Automating CS has never been this easy

Build flexible, advanced automations with drag-and-drop building blocks. Easy visualisation, no coding, no extra tech.

REASON 3: success plans
The only CSP that automatically tracks KPIs for your account plans

With Success Plans, you can create custom account plans for each customer with key tasks, milestones and automatically updated KPIs.

REASON 4: ARTIFICIAL INTELLIGENCE
AI-powered task management and analytics

Velaris AI will give you quick insight on how your customers feel, help you understand customer pain points across channels, and automatically generate to-dos from customer communications.

REASON 5: CUSTOMER PORTAL WIDGET
A shared workspace to collaborate with customers - without signing into yet another system

With our Connect widget, you’ll never have to chase action items on long email or Slack threads again. Overlay action items such as onboarding tasks on your product interface, and get things done faster.

REASON 1: WE MOVE FAST

Done-for-you set-up, in record time

You can leave the implementation to us. We set you up in weeks - not months - so you can hit the ground running without having to bother your tech team.

REASON 2: DRAG-AND-DROP AUTOMATION

Automating CS has never been this easy

Build flexible, advanced automations with drag-and-drop building blocks. Easy visualisation, no coding, no extra tech.

REASON 3: SUCCESS PLANS

The only CSP that automatically tracks KPIs for your account plans

With Success Plans, you can create custom account plans for each customer with key tasks, milestones and automatically updated KPIs.

REASON 4: ARTIFICIAL INTELLIGENCE

AI-powered task management and analytics

Velaris AI will give you quick insight on how your customers feel, help you understand customer pain points across channels, and automatically generate to-dos from customer communications.

REASON 5: CUSTOMER PORTAL WIDGET

A shared workspace to collaborate with customers - without signing into yet another system

With our Connect widget, you’ll never have to chase action items on long email or Slack threads again. Overlay action items such as onboarding tasks on your product interface, and get things done faster.

“Velaris is changing the game for Client Success and operations!”

Taran H.

“Flexible platform and perfect for day-to-day operations in CS”

Emma R.

“A must-needed tool for your success team!”

Jose Carlos V.

“Scalable Solution, Excellent Team, Integrates with Anything”

Darren O.

48%
reduction in TTV
35%
more expansions
300%
increase in identified expansion opportunities
130%
NRR

The flexible Customer Success Platform that gets your CS Ops in order.

Built for high-growth CS teams who want to scale their operations with twice the speed and half the stress.

Request a demo