Articles

Your go-to source for best practices, leadership articles, and a whole host of insights to empower your entire Customer Success org

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Articles

The Role of Super Users in Customer Success and How to Support Them

Learn how to identify, engage, and leverage super users to boost product adoption, gather insights, and drive customer success.

The Velaris Team

March 10, 2025

Articles

The CSM’s blueprint for seamless cross-functional coordination

Struggling with cross-functional coordination? Discover five practical steps to align teams, reduce friction, and improve collaboration.

The Velaris Team

March 7, 2025

Articles

Understanding Customer Profitability Analysis: A Guide for CSMs

Learn how customer profitability analysis helps CSMs identify high-value customers, reduce costs, and maximize revenue.

The Velaris Team

March 6, 2025

Articles

How to Future-Proof Your Customers With a Premortem Strategy

Learn how a premortem helps Customer Success teams spot churn risks early. Follow a step-by-step process to reduce churn and drive retention.

The Velaris Team

March 3, 2025

Articles

How to Make Every Customer Meeting Count: Strategies for CSMs

Learn how to run effective customer meetings with clear objectives, structured agendas, and best practices to drive engagement and retention.

The Velaris Team

February 28, 2025

Articles

The Role of a Customer Engagement Manager: A Strategic Guide for CS Leaders

A Customer Engagement Manager plays a key role in retention. Explore five essential strategies to drive engagement and long-term success.

The Velaris Team

February 27, 2025

Articles

How to Be a Successful Customer Onboarding Manager

A Customer Onboarding Manager ensures new customers adopt a product successfully by streamlining processes, automating tasks, and tracking key metrics.

The Velaris Team

February 26, 2025

Articles

Understanding Customer Needs To Build Stronger Relationships

Learn how understanding customer needs can improve loyalty, reduce churn, and drive success with actionable strategies.

The Velaris Team

February 24, 2025

Articles

A Guide to Building Positive Customer Perception

Customer perception impacts trust and churn. Discover key strategies to reinforce value, address concerns early, and improve engagement.

The Velaris Team

February 21, 2025

Articles

Mastering Customer Intimacy: A Guide for Customer Success Managers

Build stronger customer relationships by understanding customer intimacy, overcoming challenges, and using proven strategies for success.

The Velaris Team

February 20, 2025

Articles

Team Productivity: Best Practices for Customer Success Managers

Learn how to increase team productivity with actionable tips like automation, task management, and gathering regular customer feedback.

The Velaris Team

February 19, 2025

Articles

How to Effectively Handle Customer Complaints

Learn how to handle customer complaints effectively, identify root causes, and implement strategies to improve customer satisfaction.

The Velaris Team

February 13, 2025

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