Articles

Your go-to source for best practices, leadership articles, and a whole host of insights to empower your entire Customer Success org

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Account Management vs Customer Success: Unveiling the Differences

Account Management and Customer Success are key for maintaining customer relationships and driving growth, but they differ in focus. Account Management emphasizes sales targets and revenue, while Customer Success aims for long-term satisfaction and retention. Collaboration between these teams enhances customer experience and drives mutual success. Leveraging tools like Velaris ensures seamless collaboration, driving sustained growth and satisfaction.

The Velaris Team

How to Reduce Time-to-Value: Strategies for Faster Customer Success

Struggling with high customer churn rates and delayed value realization? Discover how reducing Time-to-Value (TTV) could be the solution. TTV measures how quickly customers see the benefits of your product. Learn how to measure TTV, why it's essential to reduce it, and practical strategies to shorten the time customers take to realize your product's value.

The Velaris Team

Why Churn Analysis Matters

Churn analysis is crucial for subscription-based businesses to understand why customers leave. It offers insights to retain existing customers and attract new ones, particularly vital for sectors like SaaS. By tracking and addressing churn factors, companies can enhance customer experience, allocate resources efficiently, and predict potential churn.

The Velaris Team

‍The Ultimate Guide to Customer Adoption

Customer adoption is crucial for sustainable business growth, starting from awareness to full integration of a product into daily operations. Understanding this journey is key for businesses to tailor strategies effectively. By aligning efforts across product development, marketing, and customer success, companies can enhance adoption rates, ensuring lasting value, loyalty, and reduced churn.

The Velaris Team

Customer Success Enablement and its Role in the Business Growth

The article studies the strategic approach that ensures Customer Success professionals have the resources and support needed to empower customers effectively. By defining roles, leveraging data insights, implementing training programs, and addressing challenges, businesses can drive growth, retention, and customer satisfaction, gaining a competitive edge in the market.

The Velaris Team

Understanding the Divide: Customer Support Vs Customer Success in SaaS

Explore how the SaaS industry distinguishes between functions that address immediate technical issues and those that cultivate long-term customer relationships. This article breaks down the strategic differences and collaborative approaches that enhance customer loyalty and drive business growth. Learn how understanding and integrating these distinct functions can lead to optimized customer experiences and successful business outcomes.

The Velaris Team

Account Executive vs Customer Success Managers in an Organization

Dive into the distinct roles of Account Executives and Customer Success Managers within an organization: the former focuses on acquiring new customers through sales, while the latter nurtures these relationships to maximize value and encourage growth. This article elaborates on their responsibilities, highlighting how both contribute uniquely to customer satisfaction and revenue expansion.

The Velaris Team

Understanding Customer Touchpoints: A Complete Guide for Customer Success Managers

Struggling to elevate customer satisfaction and foster growth in your SaaS business? Delve into the vital role of customer touchpoints in our comprehensive guide that lays out effective strategies to optimize these crucial interactions. From understanding touchpoints to actively enhancing them across the customer journey, this guide provides invaluable insights and actionable tips that will improve customer experience and boost retention.

The Velaris Team

What is the Natural Growth Rate and Why Is It Important For Customer Success?

NGR is a metric that shows a company's organic growth potential without external investments. This guide explains how Customer Success professionals can boost NGR by focusing on customer retention and referrals, illustrating the impact of customer satisfaction, retention rates, and referral effectiveness.

The Velaris Team

What Does a Customer Success Manager Do?

Explore the essential role of a Customer Success Manager (CSM) in enhancing customer satisfaction and retention, crucial for driving a company's success. This guide delves into the CSM's responsibilities from proactive engagement to strategic upselling, and outlines the skills and tools needed for effective customer management. It also highlights the challenges and opportunities CSMs face in this dynamic role.

The Velaris Team

The Complete Guide to Driving User Adoption in SaaS

Discover how to drive user adoption and maximize customer retention for your SaaS product with effective strategies like improved onboarding, personalized experiences, and cutting-edge analytics. Learn how integrating AI, enhancing service compatibility, and implementing gamification can significantly boost engagement and loyalty.

The Velaris Team

Everything You Need to Know About How to Increase Product Adoption

Unlock the secrets to skyrocketing your SaaS product's adoption rates with our comprehensive guide! Dive into practical strategies that ensure users not only sign up but become loyal advocates of your product, deeply integrating it into their daily workflows. Discover how to leverage customer success teams to foster long-term relationships and maximize customer satisfaction.

The Velaris Team

Ready to discover your new Customer Success superpower?

Velaris will obliterate your team’s troubles and produce better experiences for your customers…and set up only takes minutes. What’s not to love? It’s, well, super!