Glossary

Definitions, examples, and formulas for foundational concepts in SaaS and Customer Success

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Glossary

What is a Renewal Rate?

Renewal rate in SaaS: Importance, how to calculate, and ways to improve.
The Velaris Team
July 1, 2024
Glossary

What is Predictive Customer Analytics?

Learn the basics of predictive customer analytics, including its benefits, challenges, and best practices.
The Velaris Team
July 19, 2024
Glossary

What is Customer Lifetime Value (CLV)?

Customer Lifetime Value (CLV) is a crucial metric that quantifies the total revenue a business can expect from a single customer over their entire relationship. This financial insight helps businesses optimize marketing strategies, allocate resources efficiently, and enhance customer retention.
The Velaris Team
June 3, 2024
Glossary

What is the Cost of Goods Sold (COGS) in SaaS?

Understand the Cost of Goods Sold (COGS) in SaaS companies, including server costs, third-party licensing fees, direct labor, software maintenance, and bandwidth costs. Learn how to calculate COGS and its impact on financial health, as well as strategies for optimising COGS to maximise gross margins and profitability.
The Velaris Team
June 18, 2024
Glossary

What is Scaled Customer Success?

What is scaled customer success? Components, benefits, and misconceptions.
The Velaris Team
July 1, 2024
Glossary

What Does a Customer Success Operations Manager Do?

Discover the role of Customer Success Operations Managers in optimising processes and maintaining customer retention and satisfaction.
The Velaris Team
June 18, 2024
Glossary

What Does a Chief Customer Officer Do?

A Chief Customer Officer (CCO) is crucial for optimizing customer experience and driving satisfaction post-sale. This executive role focuses on aligning company strategies with customer needs to enhance loyalty and long-term success.
The Velaris Team
May 30, 2024
Glossary

What is Client Offboarding?

Client offboarding refers to the formal process of transitioning a client out of your service structure, ensuring all contractual obligations are met and the separation is smooth. It's crucial in B2B environments for maintaining professional relationships and setting the stage for future interactions.
The Velaris Team
June 3, 2024
Glossary

What are Billings?

Billings, the total invoiced amount to customers, are vital for understanding a business's financial stability and cash flow. Mastering billings can ensure accurate financial forecasting and support growth initiatives.
The Velaris Team
May 30, 2024
Glossary

What is Annual Contract Value (ACV)?

Annual Contract Value (ACV) is a vital metric for SaaS and subscription-based businesses, representing the average annual revenue from customer contracts. By providing a clear view of predictable, recurring income, ACV is crucial for revenue forecasting, budget planning, and performance evaluation.
The Velaris Team
May 30, 2024
Glossary

What is Expansion Revenue?

Expansion revenue in SaaS refers to the additional recurring revenue generated from existing customers through upsells, cross-sells, and add-ons. Adapting offerings to meet evolving needs is crucial for financial growth and deepening customer relationships. Calculating expansion revenue involves subtracting the beginning monthly recurring revenue (MRR) from the ending MRR, focusing only on existing customers.
The Velaris Team
May 21, 2024
Glossary

What is Net Dollar Retention (NDR)?

NDR measures revenue changes from existing customers, revealing expansions, contractions, and churn, offering insights crucial for growth. Calculated by adjusting starting revenue with expansions and subtracting churned revenue, NDR is pivotal for sustaining growth and customer satisfaction, demanding strategies like enhancing customer success initiatives and optimizing pricing to overcome challenges.
The Velaris Team
May 27, 2024
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