Articles

Your go-to source for best practices, leadership articles, and a whole host of insights to empower your entire Customer Success org

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Articles

How to Drive Growth with Strategic Initiatives in Customer Success

Learn how to develop strategic initiatives in Customer Success to improve retention, drive revenue growth, and align CS with business goals.

The Velaris Team

March 13, 2025

Articles

Mastering Omnichannel Customer Engagement

Discover how omnichannel customer engagement helps Customer Success Managers unify touchpoints, improve customer journeys, and strengthen loyalty.

The Velaris Team

March 12, 2025

Articles

The Role of Super Users in Customer Success and How to Support Them

Learn how to identify, engage, and leverage super users to boost product adoption, gather insights, and drive customer success.

The Velaris Team

March 10, 2025

Articles

The CSM’s blueprint for seamless cross-functional coordination

Struggling with cross-functional coordination? Discover five practical steps to align teams, reduce friction, and improve collaboration.

The Velaris Team

March 7, 2025

Articles

Understanding Customer Profitability Analysis: A Guide for CSMs

Learn how customer profitability analysis helps CSMs identify high-value customers, reduce costs, and maximize revenue.

The Velaris Team

March 6, 2025

Articles

How to Future-Proof Your Customers With a Premortem Strategy

Learn how a premortem helps Customer Success teams spot churn risks early. Follow a step-by-step process to reduce churn and drive retention.

The Velaris Team

March 3, 2025

Announcements

A step towards the future of Customer Success: Meet our new Head of AI

Meet our new Head of AI, bringing 13+ years of experience in AI-driven transformations.

The Velaris Team

February 28, 2025

Articles

How to Make Every Customer Meeting Count: Strategies for CSMs

Learn how to run effective customer meetings with clear objectives, structured agendas, and best practices to drive engagement and retention.

The Velaris Team

February 28, 2025

Articles

The Role of a Customer Engagement Manager: A Strategic Guide for CS Leaders

A Customer Engagement Manager plays a key role in retention. Explore five essential strategies to drive engagement and long-term success.

The Velaris Team

February 27, 2025

Articles

How to Be a Successful Customer Onboarding Manager

A Customer Onboarding Manager ensures new customers adopt a product successfully by streamlining processes, automating tasks, and tracking key metrics.

The Velaris Team

February 26, 2025

Articles

Understanding Customer Needs To Build Stronger Relationships

Learn how understanding customer needs can improve loyalty, reduce churn, and drive success with actionable strategies.

The Velaris Team

February 24, 2025

Articles

A Guide to Building Positive Customer Perception

Customer perception impacts trust and churn. Discover key strategies to reinforce value, address concerns early, and improve engagement.

The Velaris Team

February 21, 2025

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