Articles

Your go-to source for best practices, leadership articles, and a whole host of insights to empower your entire Customer Success org

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The Ultimate Guide to Customer Success Goals

Learn how to unlock the power of Customer Success by setting clear goals that drive long-term growth and value.

The Velaris Team

The Rules of Engagement for Sales and Customer Success: The Full Guide

Unlock the transformative potential of B2B sales with a deep dive into the rules of engagement. These strategic guidelines ensure smooth interactions, prevent conflicts and align sales efforts with broader business goals. From lead assignment to conflict resolution, discover how clarity in engagement strategies translates into sales success.

The Velaris Team

How to Build a Customer Success Team

Building a dedicated Customer Success team is essential for retaining satisfied customers and driving revenue growth. This team understands customer needs, proactively engages with them, and guides them to success. Learn how to define core functions, hire the right talent, and establish a customer-centric culture to ensure business growth and customer loyalty.

The Velaris Team

CSAT vs NPS: A Comprehensive Guide to Measuring Customer Satisfaction and Loyalty

Understanding customer satisfaction and loyalty is critical for business success. This comprehensive guide explores two essential metrics: Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS). Discover their definitions, measurement methods, advantages, and how they can be used together to enhance customer experience and drive growth.

The Velaris Team

Bookings vs Billings vs Revenue

Bookings represent future revenue from signed contracts, billings are amounts invoiced for delivered goods or services, and revenue is the actual income recognized. These metrics are crucial for assessing financial health, forecasting performance, and making informed strategic decisions. This article explores their definitions, importance, and interconnections to provide a comprehensive view of a company's financial status.

The Velaris Team

The Ultimate Guide to Customer Segmentation Frameworks

Understanding customer data is crucial in today's business world. Customer segmentation frameworks categorize customers based on common traits, allowing personalized experiences to enhance satisfaction and drive growth. This article explores their importance, components, and implementation, providing strategies to optimize customer success. Discover how segmentation can transform your approach to customer relationships and business success.

The Velaris Team

Understanding Customer Cohorts

Understanding customer cohorts is key to business success. This article explores how segmenting customers based on shared traits and behaviors can improve retention, engagement, and growth. Discover the significance, methodologies, and practical applications of customer cohort analysis, and learn how tailored strategies can drive your business forward.

The Velaris Team

A Complete Guide to Increasing Customer Renewals After a Price Increase

To boost customer renewals after a price hike, clear communication and added value are key. This guide offers strategies to understand customer behavior, effectively communicate price changes, and personalize renewal offers. By offering value-added services and early-renewal incentives, you can retain customers and drive growth. Leveraging tools like Velaris can streamline these processes, ensuring ongoing customer satisfaction and loyalty.

The Velaris Team

Strategies for Increasing Customer Lifetime Value

Customer Lifetime Value (CLV) is a critical metric that measures the total revenue a business can expect from a customer over the entirety of their relationship. Understanding CLV helps companies allocate resources effectively and boost profitability by focusing on high-value customers.

The Velaris Team

Customer Education Program: Boosting the Product’s Value Received

Customer education programs are the cornerstone of Customer Success, driving product adoption, customer loyalty, and overall business growth. These programs function as comprehensive manuals that empower customers with the knowledge and skills needed to maximize the value of a product or service.

The Velaris Team

Customer Advocacy Program

Customer advocacy programs are vital for leveraging positive customer experiences to promote a brand authentically. These programs turn satisfied customers into active promoters, enhancing brand visibility and credibility through genuine endorsements.

The Velaris Team

The Ultimate Guide to Crafting a Digital Customer Success Strategy

In the age of digital transformation, SaaS companies are shifting towards digitally oriented customer success strategies to enhance engagement, anticipate needs, and deliver exceptional service. A robust digital customer success strategy leverages technology to optimize customer journeys and maximize value, ensuring sustainable business success.

The Velaris Team

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