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Articles

Your go-to source for best practices, leadership articles, and a whole host of insights to empower your entire Customer Success org

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Articles

Prioritizing Accounts in Sales: How and Why

Effective sales strategies rely heavily on prioritizing accounts, a cornerstone of success in the sales domain. This practice ensures that sales efforts are directed towards high-value prospects, maximizing revenue potential and efficiency. By defining clear criteria and utilizing tools like CRM systems, sales teams can strategically allocate resources, enhance customer engagement, and ultimately achieve better business outcomes.
The Velaris Team
May 17, 2024
Articles

How To Create A Successful Product Adoption Plan

Understanding product adoption is crucial for Customer Success-driven businesses, as it reflects a product's market integration and long-term customer relationships. A product adoption plan ensures success by setting clear objectives, personalized onboarding, and continuous improvement based on key performance indicators like activation rate and customer retention rates.
The Velaris Team
May 15, 2024
Articles

Account Management vs Customer Success: Unveiling the Differences

Account Management and Customer Success are key for maintaining customer relationships and driving growth, but they differ in focus. Account Management emphasizes sales targets and revenue, while Customer Success aims for long-term satisfaction and retention. Collaboration between these teams enhances customer experience and drives mutual success. Leveraging tools like Velaris ensures seamless collaboration, driving sustained growth and satisfaction.
The Velaris Team
May 15, 2024
Articles

How to Reduce Time-to-Value: Strategies for Faster Customer Success

Struggling with high customer churn rates and delayed value realization? Discover how reducing Time-to-Value (TTV) could be the solution. TTV measures how quickly customers see the benefits of your product. Learn how to measure TTV, why it's essential to reduce it, and practical strategies to shorten the time customers take to realize your product's value.
The Velaris Team
May 13, 2024
Articles

Why Churn Analysis Matters

Churn analysis is crucial for subscription-based businesses to understand why customers leave. It offers insights to retain existing customers and attract new ones, particularly vital for sectors like SaaS. By tracking and addressing churn factors, companies can enhance customer experience, allocate resources efficiently, and predict potential churn.
The Velaris Team
May 13, 2024
Articles

‍The Ultimate Guide to Customer Adoption

Customer adoption is crucial for sustainable business growth, starting from awareness to full integration of a product into daily operations. Understanding this journey is key for businesses to tailor strategies effectively. By aligning efforts across product development, marketing, and customer success, companies can enhance adoption rates, ensuring lasting value, loyalty, and reduced churn.
The Velaris Team
May 13, 2024
Articles

Customer Success Enablement and its Role in the Business Growth

The article studies the strategic approach that ensures Customer Success professionals have the resources and support needed to empower customers effectively. By defining roles, leveraging data insights, implementing training programs, and addressing challenges, businesses can drive growth, retention, and customer satisfaction, gaining a competitive edge in the market.
The Velaris Team
May 13, 2024
Articles

Understanding the Divide: Customer Support Vs Customer Success in SaaS

Explore how the SaaS industry distinguishes between functions that address immediate technical issues and those that cultivate long-term customer relationships. This article breaks down the strategic differences and collaborative approaches that enhance customer loyalty and drive business growth. Learn how understanding and integrating these distinct functions can lead to optimized customer experiences and successful business outcomes.
The Velaris Team
May 2, 2024
Articles

Account Executive vs Customer Success Managers in an Organization

Dive into the distinct roles of Account Executives and Customer Success Managers within an organization: the former focuses on acquiring new customers through sales, while the latter nurtures these relationships to maximize value and encourage growth. This article elaborates on their responsibilities, highlighting how both contribute uniquely to customer satisfaction and revenue expansion.
The Velaris Team
May 2, 2024
Articles

Understanding Customer Touchpoints: A Complete Guide for Customer Success Managers

Struggling to elevate customer satisfaction and foster growth in your SaaS business? Delve into the vital role of customer touchpoints in our comprehensive guide that lays out effective strategies to optimize these crucial interactions. From understanding touchpoints to actively enhancing them across the customer journey, this guide provides invaluable insights and actionable tips that will improve customer experience and boost retention.
The Velaris Team
April 25, 2024
Articles

What is the Natural Growth Rate and Why Is It Important For Customer Success?

NGR is a metric that shows a company's organic growth potential without external investments. This guide explains how Customer Success professionals can boost NGR by focusing on customer retention and referrals, illustrating the impact of customer satisfaction, retention rates, and referral effectiveness.
The Velaris Team
April 25, 2024
Articles

What Does a Customer Success Manager Do?

Explore the essential role of a Customer Success Manager (CSM) in enhancing customer satisfaction and retention, crucial for driving a company's success. This guide delves into the CSM's responsibilities from proactive engagement to strategic upselling, and outlines the skills and tools needed for effective customer management. It also highlights the challenges and opportunities CSMs face in this dynamic role.
The Velaris Team
April 25, 2024

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