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Articles

Your go-to source for best practices, leadership articles, and a whole host of insights to empower your entire Customer Success org

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Articles

Customer Advocacy Program

Customer advocacy programs are vital for leveraging positive customer experiences to promote a brand authentically. These programs turn satisfied customers into active promoters, enhancing brand visibility and credibility through genuine endorsements.
The Velaris Team
June 3, 2024
Articles

The Ultimate Guide to Crafting a Digital Customer Success Strategy

In the age of digital transformation, SaaS companies are shifting towards digitally oriented customer success strategies to enhance engagement, anticipate needs, and deliver exceptional service. A robust digital customer success strategy leverages technology to optimize customer journeys and maximize value, ensuring sustainable business success.
The Velaris Team
June 3, 2024
Articles

The Ultimate Guide to Customer Marketing and its Link to Customer Success

Customer marketing targets existing customers to drive engagement, loyalty, and advocacy, significantly boosting business growth and profitability. This strategy can lead to a 25% to 95% increase in profits by increasing retention rates by just 5%. Discover how integrating customer marketing with customer success can transform your business, ensuring customers feel valued and supported while driving long-term growth and stability.
The Velaris Team
June 3, 2024
Articles

Customer Success Titles and Responsibilities

Feeling overwhelmed by the variety of Customer Success job titles and responsibilities? You're not alone. With the rapid growth of the Customer Success industry, understanding the distinctions between roles and their corresponding salaries can be challenging but essential for career advancement.
The Velaris Team
June 3, 2024
Articles

Net Dollar Retention (NDR): Client Success

Understanding Net Dollar Retention (NDR) is crucial for mastering customer engagement and retention in subscription-based industries like SaaS. This pivotal metric reveals the financial health and loyalty of a company's customer base, offering insights into business stability and growth potential.
The Velaris Team
May 30, 2024
Articles

Product Adoption Metrics: The Trackers of Success

Tracking product adoption metrics is essential for measuring the success and usage of new products. These metrics provide valuable insights that drive development and improve customer satisfaction.
The Velaris Team
May 30, 2024
Articles

Customer Experience vs. Customer Success: Similarities and Differences

In today's business landscape, "Customer Experience" and "Customer Success" are often confused, yet they represent distinct aspects of customer relations. Understanding these differences is crucial for enhancing customer satisfaction, loyalty, and overall business performance.
The Velaris Team
May 30, 2024
Articles

What Does QBR Mean?

Quarterly Business Reviews (QBRs) are essential for evaluating past performance and planning future strategies, especially in fast-paced industries like SaaS. They help align organizational efforts, optimize resource allocation, and drive business growth. This blog will explore how QBRs facilitate strategic planning, boost customer retention, and ensure continuous improvement, providing a structured approach to achieving your goals.
The Velaris Team
May 27, 2024
Articles

Understanding Product Usage Data

Product usage data is crucial for understanding how users interact with a product, providing insights that help refine product development, marketing, and customer support strategies. This data, which includes metrics like user logins, feature usage, and session durations, helps businesses tailor offerings to user needs, identify trends, and inform decision-making, ultimately enhancing customer satisfaction and retention.
The Velaris Team
May 22, 2024
Articles

Account Prioritization in the World of Customer Success

Account prioritization in Customer Success is a strategic method that helps businesses identify and concentrate their efforts on the most valuable customer accounts. This approach not only optimizes resource allocation and enhances the customer experience but also differentiates thriving businesses from those struggling to retain their customer base.
The Velaris Team
May 21, 2024
Articles

Complete Guide to Mitigating Churn Risk

Churn risk in SaaS businesses signifies the likelihood of losing customers, directly affecting profitability and growth. The blog post delves into effective strategies for Customer Success (CS) teams to identify and mitigate churn risks, thereby enhancing customer retention, satisfaction, and sustainable business growth. These strategies include monitoring usage patterns, analyzing support tickets, and implementing personalized customer success programs.
The Velaris Team
May 21, 2024
Articles

Unlocking the Power of Customer Success NPS

NPS is crucial for measuring customer loyalty and satisfaction, serving as a foundational element for effective customer success strategies. The blog post explains how to implement, analyze, and leverage NPS to enhance customer relationships, drive retention, and promote growth, and also explores the future potential of NPS through predictive analytics and AI integration.
The Velaris Team
May 20, 2024

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