Articles

Your go-to source for best practices, leadership articles, and a whole host of insights to empower your entire Customer Success org

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Articles

Best Customer Success Conferences to Attend in 2025

Discover the best Customer Success events in 2025 to stay updated on trends, connect with peers, and enhance customer success strategies.

The Velaris Team

January 9, 2025

Articles

How to master customer engagement

Top strategies to enhance customer engagement and retention.

The Velaris Team

January 8, 2025

Articles

B2B SaaS benchmarks: Key metrics every CSM needs to track

Discover key B2B SaaS benchmarks every Customer Success Manager should monitor to drive retention, growth, and satisfaction.

The Velaris Team

January 7, 2025

Articles

Mastering Client Lifecycle Management: A Strategic Guide for Customer Success Managers

Master client lifecycle management with practical steps to streamline workflows, enhance collaboration and boost customer satisfaction.

The Velaris Team

January 6, 2025

Articles

7 Types of Customer Education Every CSM Should Know

Discover the key types of customer education and how they can boost product adoption, reduce churn, and improve customer satisfaction.

The Velaris Team

January 2, 2025

Articles

AI for Customer Health Scoring: A Guide for Customer Success Managers

Learn how AI transforms customer health scoring by automating data, analyzing sentiment, and proactively reducing churn risks.

The Velaris Team

January 1, 2025

Articles

How To Get Into Customer Success: A Guide for Aspiring CSMs

Learn how to break into Customer Success with actionable tips on skills, networking, and certifications to help you start your CS career.

The Velaris Team

December 31, 2024

Articles

Top 5 Customer Success Dashboard Examples and Best Practices

Explore the different types of Customer Success dashboards you can create for your business.

The Velaris Team

December 30, 2024

Articles

Creating a Customer-Centric Culture: The Role of Feedback Loops

Implement feedback loops to enhance customer satisfaction and loyalty.

The Velaris Team

December 25, 2024

Articles

6 Account-Based Marketing Examples to Engage Key Accounts

Discover how to scale ABM marketing effectively while maintaining personalization, driving retention, and deepening customer relationships.

The Velaris Team

December 24, 2024

Articles

The Complete Guide to Customer Expansions: Strategies and Tools

Learn the importance of customer expansion, strategies like cross-selling and up-selling, and the role of technology in facilitating these efforts.

The Velaris Team

December 23, 2024

Articles

What is a good churn rate for SaaS?

Learn what a good churn rate is for SaaS and explore key factors that influence churn, along with strategies to improve customer retention.

The Velaris Team

December 20, 2024

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